Saskatchewan Premier Scott Moe has escalated efforts to combat the use of artificial intelligence-generated ‘deepfake’ videos that misappropriate his likeness to promote fraudulent cryptocurrency schemes, according to a statement released on his official social media channels.
The Premier’s image and voice have been manipulated using advanced AI technology to falsely endorse cryptocurrency ventures, a tactic that also targeted former Bank of Canada Governor Mark Carney. ‘These deceptive practices pose a significant threat to public trust and financial security,’ Moe stated.
The Saskatchewan government, in collaboration with local law enforcement and cybersecurity experts, is actively pursuing the perpetrators behind these scams. ‘We are committed to bringing these fraudulent activities to an end and protecting our citizens from such sophisticated cybercrimes,’ Moe added.
This issue is not new to the province; earlier in March, Premier Moe first addressed the misuse of his image in similar fraudulent activities. The Saskatchewan Financial and Consumer Affairs Authority has issued warnings to residents, advising them to conduct business only with entities registered within the province and to remain vigilant against unsolicited investment opportunities.
The rise of AI-driven deepfakes underscores the growing challenge of digital fraud in Canada, with potential implications for consumer protection and cybersecurity policies nationwide.